Patience and Persistence

A must-see movie for anyone in sales is Door to Door, starring William H. Macy as a man with cerebral palsy determined to become a salesman. This is one of the most inspirational movies of all time, and is based on the true story of Bill Porter, whose goal is to be a great salesman like his late father. Helen Mirren plays his mother and offers him words of encouragement and tough love as he walks his route everyday. I won’t get into it anymore, so as not to spoil it for you, but put this in your Netflix queue for sure.

(Watch the trailer here)

A major theme early in the movie was Porter’s lesson about Patience and Persistence. Notwithstanding his physical challenges, he dealt with the typical sales objections and worked through them with thoughtful and creative solutions. By being persistent, he developed relationships with customers who in the beginning wouldn’t give him the time of day. It was Porter’s patience that gave him the will to be persistent.

Patience and Persistence. These words will get you through every call, every day. Patience and Persistence will allow you to develop relationships with clients that are iron clad and built on trust. Patience and Persistence: Words to live by.

I dedicated a sales meeting to a screening of this flick, and, suffice to say, there was not one person who was not moved by this story. Check it out and see if you don’t approach your next day at work with an entirely new perspective.

Now, go sell something!

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