Professionals PRACTICE. If you want to be a PROFESSIONAL seller, then you,
too, need to PRACTICE.
Golfers – basketball players- baseball players – actors – they all PRACTICE
to become exceptional at their craft.
So how does one practice being a seller? What things make a seller great?
Listening. To be a great seller you must be a good listener. You need to
hear everything a person is saying AND not saying. Be alert to the things
going on around you – everywhere you go. This is not easy. That’s why it
What else makes a great seller? Knowledge. Know everything you can know
about the product or service that you are selling AND your competitors. You
have to become known as an expert in whatever you do. Read newsletters,
blogs, and books about your industry. Keep up on current happenings and
What else? Networking. This can be one of the hardest things to keep up
with. All day long we see people, and now you want me to join a club or
volunteer or sit on a board? YES. Networking is mandatory and it takes
practice. Networking can be disguised as many different things though.
Pick up the book, “The Little Red Book of Selling”, by Jeffery Gitomer and
check out page 82, Principle 5. This will give you plenty of ideas on how
to practice Networking.
One of the most important pieces to practice is delivering on what you
promise. Practice giving the best service possible to your clients. This
will become easier every day, and will help to brand you as a professional
that people trust and will recommend to others.
There are a number of things that each of us needs to personally practice.
For some, it’s leaving effective voice mail messages. Maybe with you it’s
your cold call script. Or taking better notes. We all know what we need to
do to improve, and the only way to get better is to PRACTICE.
Please comment and share some of the ways you practice to be a better seller
– a Professional Seller.
Now, go sell something!